We want the advertising, fashion, media and music industries to positively reflect what we really look like – whatever our age, gender, ethnicity, size and shape, and regardless of whether we have a disability. 

We’re calling for:

  • The advertising, fashion, media and music industries to sign up to the Be Real Body Image Pledge
  • Individuals to use their power as consumers by buying from businesses that support body confidence and challenging those who don’t

We’ll support this by:

  • Gathering and sharing best practice, information and resources
  • Raising awareness and understanding of the issue, and building the case for change
  • Piloting programmes in partnership with media, advertisers and businesses to ensure beauty, fashion and retail help individuals build their body confidence


Also take a look at Real health and Real education