The Be Real Campaign Privacy Policy

The Be Real Campaign is committed to protecting your personal information. Please read this policy carefully to see how we use and store your personal data.

Be Real is a national movement made up of individuals, schools, businesses, charities and public bodies. YMCA England is acting as the Data Controller for the campaign.

YMCA England is a registered charity in England and Wales (212810) and is a registered company in England and Wales (73749). Our registered address is 10-11 Charterhouse Square, London EC1M 6EH.

Notification of change of privacy & cookie policy

We reserve the right to amend this privacy statement at any time. You are advised to visit this website section periodically in order to keep up to date with the changes in our privacy policy.

The information we collect

We use cookies to collect information in an anonymous form about your use of the website.

We will also collect information you knowingly provide to us such as your name, occupation, school address, and email address (e.g. if you choose to register for our e-newsletter, schools toolkit or comment on our blog).

We may also give you the opportunity to get further information from our campaign partners or sponsors, this will be via a separate data protection statement so it’s clear what your information is being used for.

Use of cookies

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

We use cookies from Google Analytics to collect information about how visitors use our site, which we use to help improve it. We collect this information in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting this website. We will not associate any data gathered from this site with any personally identifying information from any source.

To opt out of being tracked by Google Analytics across all websites visit

We use the Twitter “Follow Button” plugin on this site, which generates cookies. The plugin detects whether you are logged in to Twitter when you visit our website.

This information is anonymous to us and is a feature to allow easier navigation of the website. In addition, any third party links to social networking services throughout our website (Facebook, Twitter Google+ & YouTube for example) only deploy third party cookies if you have already signed up to these services and are signed into these services.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit  or

Who we disclose information to

We will only pass on information about you as an individual (as opposed to aggregated information) to third parties, including campaign partners or sponsors to enable us to perform services requested by you or with your prior consent.

We may also pass your details on to data processors to enable us to fulfil information requests, for example, if you requested further information on the campaign for your school or group.

We will also use information we collect about you for research purposes, including but not limited to, inviting you to take part in surveys. This may involve sharing your personal information with selected third parties involved in the research process. The data will be used by the third party solely for the relevant research and for no other purposes.

Data Protection

Any personal information we collect from this website will be used in accordance with the Data Protection Act 1998 and other applicable laws.


Keeping information about you secure is very important to us. 

However, no data transmission over the Internet can be guaranteed to be totally secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information which you deliberately send to us, and you do so at your own risk.

We may, on occasion need to transfer your personal information to a data processor to supply information you have requested, this will be within the EEA and we will process your information in compliance with the European data protection regulations.


If you have any questions concerning anything on this page, please contact

Other websites

This privacy policy only covers this website. Any other websites which may be linked to by our website are subject to their own policy, which may differ from ours.