Be Real responds to Weight Watchers banning before and after pictures

Posted on Feb 09, 2018

Before and after photos of Jean Nidetch, the founder of Weight Watcher. Photograph: Michael Ochs Archives/Getty Images

Weight Watchers has announced it will stop the use of its famous before and after pictures as part of its new brand relaunch.

Denise Hatton, YMCA England & Wales Chief Executive, a founding partner of the Be Real Campaign, said:

“Being healthy shouldn’t be linked to what we look like. Healthy is an outfit that looks different on everyone and just because someone is slimmer than before it doesn’t mean their overall health has improved.

“It’s great to see a notable brand such as Weight Watchers ditching the ‘before and after’ diet photos to advertise their products and instead focussing on health and wellbeing.

“We want people to feel more confident about who they are, so it’s important that we create a society that values health above appearance and Weight Watchers new approach is a great step in that direction.”