Denise Hatton, Chief Executive of YMCA England, a founding partner of the Be Real campaign for better body confidence, said: “Superdrug’s second ‘Perceptions of Perfection’ report shines a much-needed light on the pressures men across the globe face regarding body image.
“Men suffer equally with women around low body confidence as many strive to attain a standard of ‘attractiveness’ that is both often unobtainable and, as this report shows, driven by cultural perceptions and advertising ideals.
“Our own research found that 40% of men in the UK felt pressure from television and magazines to have a ‘perfect’ body and this has negative effects on how they view themselves and others.
“We hope this report helps to empower men to place their physical and mental health above appearance to ensure we become a nation where body confidence is, in fact, the cultural norm.”
Read more about Perceptions of Perfect II.