Cosmetic surgeons have noticed an increase in demand for belly button procedures to achieve the “perfect” stomach.
Responding to the rise in belly button procedures, Liam Preston, Head of the Be Real Campaign, said:
“Right now the belly button surgery trend is emerging in the US, but as we’ve seen with other crazes before they can quickly spread on social media and become ‘the’ next thing.
“The problem with these trends is that they can put unnecessary pressure on individuals to aspire to an idealised look, often causing health risks along the way, as we’ve seen with the Kylie Jenner lip challenge, mermaid thighs and others.
“Young people are extremely impressionable and are already constantly bombarded with images of bodies that don’t come natural to the majority of them. We’ve seen this leading to greater anxiety, starting at a younger and younger age.
“While everyone is free to make their own decisions when it comes to plastic surgery, it’s important to remember that the focus should be on health and happiness and not on trying to have the ‘perfect body’.”