Whether you’re a business, charity or public sector organisation, you can be part of Be Real.
Why get involved?
The causes of low body confidence are complex, so we need businesses, charities and public sector organisations to come together to address them. We need your support to change attitudes to body image.
Practical things you can do
Be Real through advertising and promotion
If you run a business that uses advertising, you can help change the way people feel about themselves. Make sure your creative guidelines and policies:
- Reflect diversity and show people with realistic body shapes
- Use positive and inspiring language to encourage people to be body confident
- Use messages that prioritise general well-being over just appearance and weight
- Encourage people to have realistic and healthy aspirations
Promote Be Real
Let your customers know that you are supporting Be Real. Promote any policies or campaigns that encourage body confidence clearly, so people know that you are a brand that can be trusted.
Train your staff to Be Real
Creating communications and products that support body confidence won’t come naturally to everyone and ideas about the best ways to do this can change over time. You can keep up to date with the latest guidance and best practice through organisations like the Advertising Standards Agency.
Bring Be Real to work
A body confident workforce is healthier, happier and more productive. Encourage your staff to take a long-term approach to health and wellbeing. Get help and resources for businesses and organisations.
Spread the word
Become a campaign sponsor or supporter
Our sponsors and supporters are leading their sectors in promoting body confidence. for more information on how you can become a sponsor and support please contact us.