Be Real Body Image Pledge

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Why do we need a Body Image Pledge?

The Body Image Pledge is part of the Be Real Campaign, created to address body image anxiety, a critical health problem suffered by one in four people in the UK1 which can ultimately cause low self-esteem and depression2. Research has shown that children as young as five are now worried about how they look3; primary school age children have started dieting4 and appearance is the largest cause of bullying in schools5.

Body image anxiety stops children from putting their hand up in class6; discourages children and adults from exercising7; leads to a variety of eating disorders8; young people taking less care of themselves during sex9; substance abuse10; and is directly linked to weight gain11.

What is the Body Image Pledge?

Developed with businesses, charities and subject matter experts, the Body Image Pledge is comprised of four parts which set out in simple, straight forward language how organisations and individuals can bring about responsible change in their approach to body image issues.

The Pledge and its principles have been based on Reflections on Body Image, the widely publicised recommendations from a three-month inquiry by the All-Party Parliamentary Group on Body Image, as well as a wealth of subsequent research12.

The Pledge acknowledges the positive work that has been undertaken to date by relevant industries and organisations but recognises that more needs to be done. The Pledge aims to encourage collaborative working to bring about lasting cultural and behavioural change.

What are we asking for?

The Body Image Pledge calls for the responsible portrayal of body image by the advertising, fashion, media and music industries, as well as by other relevant organisations.

We are asking companies in these sectors and other organisations to make a commitment to publicly endorse and sign up to the Pledge.

If you are a business, charity, organisation or individual, you can sign up by contacting the Be Real team or #PledgeToBeReal on social media.



How is Be Real supporting organisations to embrace body confidence?

Alongside creating the Be Real Body Image Pledge, a Toolkit and Handbook have been provided to enable organisations to interpret and adopt the Body Image Pledge's four principles.

The Toolkit highlights how organisations have embraced diversity in their campaigns and embedded Be Real within their communications.

Download the Be Real Body Image Pledge - Toolkit

The Handbook has been designed to accompany the Body Image Pledge and goes into greater detail on the four principles which make up the Pledge.

Download the Be Real Body Image Pledge - Handbook


*references can be found within the Be Real Body Image Pledge.