Real health

We want to ensure that healthy living and general wellbeing are prioritised over just appearance and weight. We want to see a dramatic change in the way health initiatives encourage and support everybody to be healthy and happy.

We’re calling for:

  • The healthcare sector and those in the diet, health and fitness industries to promote long-term healthy living and wellbeing ahead of a short-term approach focused on weight loss and appearance
  • Individuals to celebrate feeling good and being healthy, and encouraging them to promote brands and initiatives that support body confidence and challenge those which don’t

We’ll support this by:

  • Gathering and sharing best practice, information and resources
  • Raising awareness and understanding of the issue, and building the case for change
  • Piloting programmes in partnership with public health, sports and nutrition providers to ensure body confidence is rapidly integrated into health and wellbeing programmes

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Also take a look at Real diversity and Real education