We want media, businesses and advertisers to positively reflect what we really look like – whatever our age, gender, ethnicity, size and shape, and regardless of whether we have a disability. 

We’re calling for:

  • Media, advertisers and publishers to use images that show what we really look like so we can feel more confident about who we are
  • Individuals to use their power as consumers by buying from businesses that support body confidence and challenging those who don’t

We’ll support this by:

  • Gathering and sharing best practice, information and resources
  • Raising awareness and understanding of the issue, and building the case for change
  • Piloting programmes in partnership with media, advertisers and businesses to ensure beauty, fashion and retail help individuals build their body confidence

Get involved in creating Real diversity 

Find help and resources for Real diversity 

Find out what’s happening now to create Real diversity 

Also take a look at Real health and Real education