There has been a lot of discussion surrounding the choices that Victoria Beckham made regarding models at her New York Fashion Week Show earlier this week. Be Real responds and explains how we believe these kind of decisions impact on people’s mental and physical health.
Denise Hatton, Chief Executive of YMCA England, one of the founding partners of the Be Real body confidence campaign, said: “Be Real shares the concern that young girls may look at these images and think this is how women ‘should’ look, even though it is an idealised version of a female body, which 95% of the population could never physically achieve.
“'Healthy’ means different things for different people and we cannot and should not all look the same. However, only ever seeing one body type, particularly an extremely thin body type, risks creating an insidious pressure to attempt to become something we’re not. The fall out of this causes low body confidence and often leads to unhealthy life choices and extreme approaches to weight loss.
“Hating how we look means that we can miss out on so much and we often don’t look after ourselves properly. In fact, YMCA evidence shows that low body confidence in young people can lead to unsafe sex, drug and alcohol use and even contributes to youth unemployment.
“Therefore, we need advertisers, businesses and, yes, catwalks to reflect the bodies around us – shapes, sizes, ethnicities, abilities and more. We can then all feel more confident about who we are, which will lead to a healthier attitude to our bodies and a society that values health above appearance.”