#NoLikesNeeded campaign launched by the Dove Self-Esteem Project

Posted on Oct 07, 2015

The Dove Self-Esteem Project is launching the #NoLikesNeeded campaign at Women in the World this week to encourage girls to realise the only ‘like’ that counts is their own.

Generation of social media 'like-chasers' revealed as girls admit feeling prettier online than in real life - this is why the #NoLikesNeeded campaign has been launched

 

Today’s research shows:

  • 1 in 2 girls say they are using social networks ‘all the time’, across an average of 4 different networks and are increasingly considered as being ‘always on’
  • The average UK girl takes 12 minutes to prepare for a single ‘selfie’, thus spending 84 minutes a week getting ready for selfies
  • The number of girls who say social networks make them feel worse about their appearance doubles between the age of 13yrs to 18yrs - 30% agree at 13yrs vs 60% at 18yrs
  • Girls aged 18-23yrs want three times more ‘likes’ on social media than girls aged 13-17yrs

Research indicates that there is an urgent need to address girls’ anxiety about their looks as recent findings indicate that there is a universal increase in beauty pressure and a decrease in girls' confidence as they grow older.

Dove believes that everyone has the opportunity to make a difference in a girl’s self-esteem and the Dove Self-Esteem Project is launching the #NoLikesNeeded campaign at the Women in the World Summit in London on 8 and 9 October to encourage girls to realise the only ‘like’ that counts is their own.

The Dove Self-Esteem Project is the global sponsor of Women in the World and the exclusive sponsor of the new girl-focused platform ‘Generation Girl’. 

Together their ambition is to help inspire and encourage young women and girls to recognise their potential, pursue excellence, and be undeniable by showcasing real role models for real girls.

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